We’ve swapped out harsh additives for plant-based additives and water-based formulation, making every coat safe for your family, your pets, and the air around you. From nurseries to kitchens to creative corners, our paints are designed to be clean, breathable and worry-free.

But our promise doesn’t stop at safety. We’re proud to lead the shift toward eco-conscious living by offering environment-conscious paint options in India — paints that protect your walls while also helping preserve biodiversity and reduce the toxic load on our soil and water.

From ingredient transparency to ethical sourcing, we’re committed to radical honesty in everything we do. No greenwashing, no guesswork — just colour that does exactly what it promises.